Testing My case study.

1.Write a list of general terms related to NMT's

hot media
cold media
global village
convergence
personalisation
interactivity
democratisation
exploitation
consumption
technology
institutions
audience
issues
the future
innovation
technophile
technophobe
push technology
pull technology




2.Write a list of key terminology related to your chosen technology

production
content
performance
reception
developments
music distribution
record labels
digital auteurs
revenue
software
multimedia
stereo
soundtrack
anti-social technology
piracy revolution



3. From your blog, select 10 statements (stats, quotes) that you have found during your research which relate to debates on audiences' changing experiences, institutions response to technology, future etc, Name sources

The new indiestore service, in partnership with web music firm 7digital, allows bands to upload and sell four tracks, with the band keeping 70% of the revenue. Bands can upgrade to a "pro" service to sell up to 20 tracks and keep 80% of the revenue. 'Bebo Opens Music Store' By Jemima Kiss (published on Wednesday 28th March 2007, mediaguardian.co.uk).
The music business estimates that it lost £2.6bn worldwide to online and offline piracy in 2002 and, to many, making a success of legal download services is their last chance to stem the tide. 'Catch Them If You Can' By Owen Gibson (published Monday 2nd June 2003, The Guardian).

Record companies' digital sales jumped to $2bn (£1bn) in 2006 from $1.1bn a year earlier and continued to take market share (according to the global industry group IFPI,) yet the market is still in decline. Mobiles and broadband access may reverse trend. 'Still Waiting: Record Labels Long For Digital to Rescue Dwindling Sales' By Katie Allen (published Thursday 18th Jnuary 2007, The Guardian).

The pace of decline has now slowed but the latest figures still show global trade values down 4% in the first half of 2006 to $8.4bn. 'Still Waiting: Record Labels Long For Digital to Rescue Dwindling Sales' By Katie Allen (published Thursday 18th Jnuary 2007, The Guardian).

EMI's latest results showed digital revenues had jumped by 68% to £74m in the first half of 2006. They represented a growing share of total revenues at 8.5% but that is still lower than for the music market as a whole, where a tenth of global sales are digital. 'New Digital Recruit is Upbeat About Reshaping EMI's Future With Downloads' By Katie Allen (published on Wednesday 24th January 2007, The Guardian).

The RIAA began legal actions against US citizens in June 2003, and its current strategy of targeting college campuses has created a wave of new headlines - most of them negative. 'Can Filesharers Be Made to Pay?' By Adam Webb (published on Thursday 22nd March 2007, The Guardian).

The first of these cases, in January last year, resulted in a landmark legal ruling, with two men ordered to pay £5,000 and £1,500 respectively for copyright infringement. Additional costs and damages were estimated at up to £20,000. 'Can Filesharers Be Made to Pay?' By Adam Webb (published on Thursday 22nd March 2007, The Guardian).

Record labels are trying to woo younger audience by offering back catalogues on downloads. Faced with declining CD sales, record labels are increasingly hoping to market rock's biggest names to younger listeners via the web. 'The Doors lead way as big names of rock go digital' (published on Monday 26th March 2007, The Guardian).

Apple sold more than 10.5 million iPods in the first three months of 2007, helping the US technology firm to record an 88% increase in profits. Profits rose to $770m (£384m) from $410m for the same period last year. 'iPods and Macs lift Apple profits' (published on Wednesday 25th April 2007, BBC News).

Music sales had amounted to $14.5bn (£7bn) in 1999 but were down to $12.2bn in 2005. 'US music companies target colleges in crackdown on illegal downloads' By Ewen MacAskill and Conor Clarke (published on Thursday 22nd February 2007, The Guardian).